Most software tracks transactions, not relationships. It logs data but misses the moments that matter—the client's daughter who just graduated, the anniversary of their business, the follow-up that could've changed everything. We built Segwik because small business success isn't about more features. It's about showing up for the people who trust you.
Our journey from local marketing agency to hands-on small business consulting revealed a harsh truth: businesses didn't need another tool—they needed a system that actually understood their reality. One that grew with them, adapted to their workflow, and felt less like software and more like a partner.
"We weren't building software. We were building answers."— Pete Romano, Founder
Started as a local marketing agency in Hoboken, New Jersey, working hands-on with small businesses of all kinds—restaurants, retailers, fitness studios, service providers, and local shops. Every business had unique needs, but they all shared common struggles.
Working with dozens of diverse small businesses, we kept solving the same problems over and over. Missed follow-ups, scattered data, manual tasks eating up time. Each solution we built became a feature. Each challenge became an improvement.
What started as custom solutions for individual clients evolved into a complete operating system—not just another CRM, but everything a small business needs to grow, built from real-world lessons learned on the streets of Hoboken.
These aren't just values on a wall—they're the principles that guide every feature we build.
Technology should bring people closer, not bury them in notifications.
Ship fast, learn faster, and iterate with your users.
Small businesses deserve enterprise power without the enterprise price tag.
Let machines handle the mundane so humans can focus on magic.
Your success is our success. We grow together, learn together.
Built for anyone who's tired of juggling tools and ready what matters: growing their business.
One-person shows who need an entire team's worth of systems
Relationship builders tracking hundreds of connections
Teams that need pipeline visibility without the chaos
Community organizations managing members and events
Mission-driven teams stretching every dollar and hour
Brick-and-mortar heroes who need digital leverage
Service providers nurturing long-term client relationships
Small crews where everyone wears multiple hats
Big dreamers who need systems that scale with ambition
Every member of the Segwik team has walked in your shoes—building, hustling, and figuring it out one challenge at a time.
Founder, Segwik Customer Management System
Leading Segwik's mission to empower small businesses with technology that works the way they do—built from real experience, not theory.
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Our advisors, ambassadors, and strategic partners bring decades of combined experience in sales, technology, and small business growth—helping us stay grounded in real-world needs.
Segwik is evolving beyond software. We're building an Academy, launching an Ambassador Program, and showing up at events where real business happens. Because technology is only as powerful as the community behind it.
Become a champion for Segwik in your community and unlock exclusive benefits.
Meet the team in person at chambers, conferences, and networking events near you.
Master your business OS with training, resources, and expert-led workshops.
Every feature we launch, every resource we create, every event we attend—it's all driven by the real needs of real businesses like yours. This isn't just our platform. It's ours together.
Stop juggling tools. Start growing your business. Segwik gives you everything you need—automation, visibility, and control—in one unified platform.
Join thousands of businesses who've already made the switch.
No credit card required. Setup in minutes, not months.
